Chipotle’s Shrinkflation Scandal
Shrinkflation at Chipotle: Lessons from Domino’s 2009 comeback In the ever-competitive restaurant industry, brands are constantly under scrutiny. As an example, Chipotle recently has been accused of shrinkflation, with customers alleging portions are being reduced. This negative publicity has spread like wildfire, particularly on social media platforms like TikTok. However, this could be a golden […]
