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Lead with Operations | Solve with Technology

Consulting Offerings

For Operators
For Suppliers
For Investors & Owners

For Operators

Strategy and Roadmapping

A comprehensive operations and business review targeting technology and business process to grow the business, gain efficiency, and win franchisee acceptance.

Systems Selection & RFP Management

A formal structured full-cycle RFP management methodology designed to leverage industry practices to identify “best-fit” solutions for the organization now and into the future.

Project Management

Industry expertise combined with our formal project management methodology leads to improved project visibility, communication, budgeting, and overall outcome.

Systems Assesment & Validation Services

A thoughtful data-driven process designed to objectively evaluate the operational efficacy of the identified technology, both individually as well as part of the collective technology estate.

IT Management & Strategy Outsourcing

Leveraging the expertise of the entire organization to drive IT business decisions and initiatives within the operator’s organization.

Selection Management

We guide and enable our clients to select and implement what is best for their businesses and brand.

Executive Search

We expedite the hiring process by providing access to the best and most experienced talent in the industry, whether for permanent or temporary positions.

Technology & Operational Audits

Providing an abbreviated “wellness check” to help start-ups or emerging smaller operations as they begin to leverage technology, achieve scale, and try to be efficient in their use of technology.

Digital Strategy & Presence

Defining, organizing and designing a realistic and implementable digital strategy to address customer needs.

Human Resources Technology

With growing compliance issues around labor and benefits, ConStrata will help navigate these issues and work with the operator to validate their existing technologies.

Trusted Advisor

As part of a monthly fee, ConStrata provides private-label research, access to industry-tenured thought leaders, guidance on initiatives the operator is pursuing, as well as the ability to provide project management governance and management of the IT Steering Committee within the brand.

Innovation as a Service

We augment the existing resources found within the organization to assist in creating and executing an innovative strategic technology plan designed to support the growth and business initiatives of the operator and their franchisees.

For Suppliers

Product Review & Functional Assessment

A fair and balanced review of the product suite, emphasizing functional strengths as well as gaps, along with comparatives to industry benchmarks and the competitive landscapes.

Go-To-Market Strategy

A playbook approach to introducing a new product into the industry marketplace, or bringing into the market from abroad.

Private Label Research

Our industry standing and expertise provides us access to key market drivers and influencers that help suppliers make key investments and business decisions.

Mergers & Acquisition

ConStrata brings the industry and technical knowledge to assess and deliver objective operational and finance guidance.

Industry Briefings

As the foremost experts in the current and future state of Ops-Tech hospitality technology, our commentary and guidance is commonly used by leading publications as well as being asked to speak at industry and supplier events to paint the econimic and operational landscape in the industry.

For Investors & Owners

Trusted Advisor

ConStrata provides owners representation with access to industry-tenured thought leaders and guidance on initiatives the investor is pursuing.

Investment & Budget Assistance

ConStrata brings the industry, technical and financial knowledge to assess and deliver objective operational and finance guidance.

Investment Validation / ROI Analysis

A thoughtful data-driven process designed to objectively evaluate the operational efficacy of the identified investment, both individually as well as part of the collective technology estate.

Due Diligence Reviews

A fair and balanced review of the product suite, emphasizing functional strengths as well as gaps, along with comparatives to industry benchmarks and the competitive landscapes.

Discuss your options with one of our team members

Schedule a Meeting

Our Expertise

Foodservice
Gaming
Hospitality
Retail
Travel
Technology
Marketing, Digital & eCommerce
Human Resources
Training
Franchise & Growth
Data & Research
Leadership
Supply Chain & Purchasing
Finance & Accounting
Food Safety & Menu Development​
Mergers & Acquisitions​
Delivery, Catering & Take Out

Leadership Team

Bob Gibson

President & COO

Bob Gibson is currently the Chief Operating Officer at ConStrata. Bob has held this position since June 2022.

Prior to that, they were the Chief Revenue Officer at Jolt. From December 2017 to February 2020 they were the GVP Strategic and SMB North America FBGBU at Oracle. Bob was also the VP Central Region at HSI / Micros from June 2006 to March 2009. Bob Gibson has been in the industry for over 15 years.

Bob Gibson’s experience includes designing and implementing global go to market strategies, as well as being responsible for 8 district and 10 dealer offices. Bob has a wealth of experience in full-service design and implementation services for sophisticated consumers. Bob Gibson is a highly experienced and successful executive in the consumer products industry.

Bio

Toby Malbec

Managing Director, ConStrata Consulting

Toby manages the day-to-day operations for ConStrata Consulting, working to leverage his client’s technology investments to bring impactful results to their business’s operations.

Toby is an “operational technologist,” with over thirty years of technical and operational expertise. With stints in hospitality, foodservice and retail, he brings balanced knowledge of business operations and tech/system requirements, ensuring the best possible solutions are provided to his clients.

ConStrata’s Consulting division is comprised of a team of leaders, lead by Toby Malbec.

Bio

Skip Kimpel

Principal, ConStrata Consulting

Skip Kimpel is a restaurant and hospitality technology evangelist and is an industry known leader in the food and beverage space.

Starting his experience in the food industry as the IT leader and strategist at numerous brands, Skip has worked with some of the country’s top thought leaders to find and tweak solutions that make restaurants more efficient and more profitable. He has spoken at many events across the country on subjects such as data, security, utilizing API’s, 3rd party delivery and most recently, drone delivery in the restaurant and hospitality space.

Skip has sat on the Board of Governors for the Restaurant Technology Network (RTN) as well as the Board of Directors for the Florida Restaurant and Lodging Association (FRLA). He is heavily involved with anything that is hospitality technology driven.

Bio

Thought Leaders

Peter Franczak

Senior Consultant

Donna Millett

Senior Consultant

Tina Femeyer

Senior Consultant

Lori Konkler

Senior Project Manager

Discuss your options with one of our team members

Schedule a Meeting
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(800) 287-1811
10220 River Road, Suite 110, Potomac, MD 20854
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