Why Technology Matters in Restaurant Franchising
Technology Should be Utilized as Strength for Restaurants Looking to Franchise a recent observation from the latest issue of Franchise Times reveals a shocking trend: none of the major restaurant brands advertising for franchisees highlighted their technological strengths. This oversight raises critical questions about the industry’s understanding of technology’s importance in attracting and supporting prospective […]
A New Approach to Navigating the Franchisor-Franchisee Conflict
Profit vs. Sales: The Franchise Tug-of-War The holiday season often brings thoughts of giving and unity, but in the world of franchising, conflict continues to brew between franchisors and franchisees. The recent controversy surrounding Subway’s discontinued $6.99 footlong deal highlights the ongoing friction over pricing, marketing, and profitability. This episode explores these challenges and proposes […]
